Halloween

I celebrated Halloween this year with my boys by camping outside under canvas, lighting fires, making the house cosy with candles and of course lighting our home-carved pumpkins.

(Below: Xander, my youngest, dressed as Stick Man for no apparent reason, wanting a photo with his pumpkin!)

The Celtic traditions originated from the Samhain who celebrated their new year on 1st November and would light bonfires and wear costumes to ward off ghosts.... Over time, Halloween evolved into a day of activities like trick-or-treating, carving pumpkins, festive gatherings, donning costumes and eating treats.

Simon, my other half, and I will no doubt partake in a glass of wine or two over the the weekend too! ;-)

With our American friends over the pond usually boosting the e-commerce economy by at least $7 billion in the run up to Halloween it would be fair to assume there is an opportunity here.

However, while the American market for Halloween-related products is the most mature, it’s not necessarily where the greatest opportunities lie. There are many countries, including here in the UK that represent even more opportunity from Japan to Germany and Russia whilst we catch up with our American counterparts in this cheery spookiness amidst the darker days and glum.

Have a good weekend!

Sam.