How was Friday the 13th?

Nov 15, 2020

Friday 13th is actually considered a good luck day in France.

Perhaps some retailers had the Cross-Channel Francophone's luck on their side, as we saw the very first Black Friday deals emerge on Friday 13th - a whole two weeks before the official Black Friday date; 27th November.

Black Friday will mark the beginning of our weekend dispatches through to the Christmas cut off, as of course it is swiftly followed by Cyber Monday on 30th November.

Only 4 days after that, we will come out of lockdown here in the UK- we all hope - and it may be noticeable that the retail shops then enjoy their rightful share in the Christmas shopping sprees; which in turn may be noticed online. We shall see.

Online sales are now expected to grow from initial predictions of 11% to 19% in 2020, reaching £78.9bn, this is up from £66.3bn in 2019. These are based on revised IMF GDP forecasts.

So, even when lockdown eases on the 4th of December we may not necessarily notice a drop off in orders, or perhaps this year they will be spread out over a longer period thus making the production planning process less concentrated.

With people being encouraged to shop early, and also the fact that Christmas falls towards the end of the fourth week in December this year, it gives people plenty of time to buy.

Most Decembers are condensed into just three weeks of fervent activity due to the calendar and when Christmas falls. Not so this year.

With all the different elements affecting buyer spending patterns, it will be interesting to see how things pan out. Not least as many people are looking to adopt a more thrifty approach to Christmas - particularly if extended family won't be able to gather to celebrate.

It goes without saying that I will keep you posted. Forgive the terrible pun ;o)

Bon week-end,

Sam.

 

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Category: News

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