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When choosing your order fulfilment house do you ever consider where it is located or how far it is from where you are doing your business? In the e-commerce world, it is all about speed. In fact, according to a study, every one-second delay in site responsiveness could mean as much as a 7% loss of conversions on your online store. That is why many e-commerce merchants have been moving their warehouses closer and closer to home so that they can reduce the time taken for their products to reach customers.
The big question is, does it matter where your fulfilment house is? And the only answer to that my friends is a big resounding YES!!! It matters more than ever before. Every second counts when you are selling online and if anything slows down that process even just a little then it can pose problems. If you have ever had to deal with your own order fulfilment, then you know that it is not exactly the most glamorous part of running a business. However, for many entrepreneurs, having to find their own warehouse and shipping fulfillment is simply too overwhelming.
So how do we help businesses that are feeling overwhelmed? This article simply answers the question as to why location is crucial and why we think it matters… a LOT!
Location is within reasonable proximity
Location is a principal factor to consider when choosing a fulfilment house. It should be within reasonable proximity to where your products are being imported. This means you can easily carry out a site visit and meet the team with whom you will be in constant communication. Wherever possible, always carry out a site visit and tie this in with meetings to potential retailers, investment advisors, and your own Chamber of Commerce.
A sense of control
Although in this day and age, Zoom calls and Facetime are mostly preferred by many, there is still a different kind of assurance when you see things with your own eyes. It does not mean you should not trust your fulfilment house to do what you paid them to do in the first place; it just means you also have some semblance of control over this aspect of your business. You can still set on to scale up and grow your business but it is also quite responsible to have a site visit every once in a while. This is more convenient to do if there is reasonable proximity to your fulfilment house from where you actually do your business.
Order fulfilment houses in Kent, UK
In the UK, Kent falls into the category of reasonable proximity. Kent is an extremely useful location to choose your order fulfilment services. Kent is ideal because it is the ‘perfect triangle’ from a logistical standpoint. It is close to all the major UK airports (Heathrow, Gatwick, and Stanstead), seaports (Dover, Ramsgate and Felixstowe), and the Channel Tunnel. It is also near London which offers the largest potential in terms of business development.
Because it is equidistant to these crucial areas, it helps reduce costs. On top of that, it poses environmental benefits because then you lessen the amount of carbon footprint the business produces. Not only is this great for the environment, it also makes it easier for your business to get things done quickly.
So to answer the question again, YES it definitely matters where your order fulfilment house is located and if you want a location that can support your business growth in 2022, you need to be looking now. We’ve outlined the reasons why location is important and how choosing the right fulfilment partner can make all the difference for your company. If you’re ready to take your business to new heights, let us help you find the perfect order fulfilment house for your needs. 
If you want to check out what our customers have been saying about us or if you want more information and would like to talk about our services in person, please contact us today! Our team would be more than willing to help you out.
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